14) Persuasive Devices: Strategies used to persuade a reader of something.
Testimonial: Expert gives a personal testimony about a product or idea.
Cass’s father once told her “ you research your customer as much as your product because, you can’t sell the product until you match it to the customer’s needs.” Her father Ted McBride was a professional salesman. He would tell her all about the world of negotiating once he came home from work and sat on his leather pub chair. Cass used his teachings to her advantage. She used this method to persuade Kyle that it was his mother who caused David to kill himself not her. She helped him realize that all the torture Mrs. Kirby put David through made him end his life.
